ACM Motorhomes

Project Overview:

Client: ACM Motorhomes
Industry: Luxury RV’s and Motorhomes – built and serviced
Location: Auckland, New Zealand

OBJECTIVE

ACM Motorhomes, a prestigious brand known for crafting luxurious and bespoke motorhomes, faced significant challenges with their online presence. The problems included:

Non-Responsive Design: The previous website was not mobile-friendly, leading to a poor user experience on tablets and smartphones.

Lack of Maintenance: The site was not regularly updated, resulting in outdated content that did not accurately represent the brand’s offerings.

Poor Navigation: The navigation structure was confusing, making it difficult for visitors to find information and engage with the site.

Non-Existent Contact Page: There was no dedicated contact page, hindering potential customers from easily reaching out to ACM Motorhomes.

Disorganised Layout: Elements on the page bounced and moved erratically, causing confusion and frustration for users.

Outdated Look: The overall aesthetic was dated and did not convey the luxurious and high-end nature of ACM Motorhomes.

OUR SOLUTION

Recognising the need for a comprehensive overhaul, Trinity Web Designs implemented the following solutions to transform ACM Motorhomes’ online presence:

Responsive and Mobile-Friendly Design: We redesigned the website to be fully responsive, ensuring a seamless browsing experience across all devices, from desktops to smartphones.

Regular Maintenance and Updates: ACM Motorhomes now benefits from a monthly maintenance package, where we perform regular updates and add new blog posts to keep the content fresh and relevant.

Intuitive Navigation: We restructured the navigation to be intuitive and user-friendly, enabling visitors to easily find information about motorhomes, services, and contact details.

Dedicated Contact Page: A clear and accessible contact page was added, making it simple for potential customers to get in touch with ACM Motorhomes.

Elegant and Stable Layout: We ensured a clean and organised layout with elements that stay in place, providing a smooth and frustration-free user experience.

Luxurious Aesthetic: The new design features a clean look while remaining with the ACM branding guidelines, reflecting the luxury and exclusivity of ACM Motorhomes. High-quality images of New Zealand’s landscapes were incorporated to evoke a sense of calm, tranquility, and the excitement of exploring the country in one of their custom motorhomes.

Enhanced Content and Features: The website now includes a blog, customer reviews, spec sheets, and downloadable brochures. We also integrated links to 360° virtual tours of the motorhomes, offering visitors an immersive experience of the luxury interiors.

Updated Brochures and Spec Sheets: Trinity Web Designs also revamped the brochures and spec sheets, ensuring they matched the new website’s luxurious aesthetic. These updated materials were added to the site and are available for download.

ACM Motorhomes Web Design
ACM Motorhomes Brochure Design

OUTCOME

The revamped ACM Motorhomes website now truly reflects the brand’s commitment to luxury and quality. Visitors are greeted with a visually stunning and highly functional site that captures the essence of ACM Motorhomes. The clean design, combined with engaging content and intuitive navigation, has significantly improved user engagement and satisfaction. The inclusion of 360° virtual tours and comprehensive spec sheets allows potential customers to explore and appreciate the high-end craftsmanship of ACM Motorhomes. With regular updates and maintenance by Trinity Web Designs, the website remains current and continues to attract and engage the target audience, solidifying ACM Motorhomes’ position as a leader in the luxury motorhome market.